Hello! My name is Alexander Horncliff.

I am a Bay Area native born in Oakland, CA and raised in the east bay. I carried on a family tradition of attending California State Universities by being the third person in my family to attend one. 

At my university I had the opportunity to hold major leadership positions in over 4 different organizations, present to groups of over 300 people, lobby our state government for educational resources and work with people of all ages from toddlers to senior citizens. I am naturally curious and enjoy problem solving. I work at a frenetic pace and often have high expectations of the people I work with.

I started down my current path desiring a medical career. I had hopes of being a doctor of some sort, saving lives and making the world better. My curiosity combined with my aptitude for problem solving are two strong factors that led me to believe that's where I would work best. However, while working side jobs to pay for my college education, I realized sales was far more accessible and connected better with my skillset. Sales gave me the ultimate opportunity to showcase my talents while helping people solve real problems. It allowed me to build strong connections and constantly challenge myself to find inventive ways of solving problems I had never before conceived.

I worked in sales roles of all kinds for over a decade before turning my side hustle of fitness into my main career.

Why does it matter? - What is my "Why"

I have a firm belief in the importance of people's "Why". There is nothing quite like understanding underlying motivations to see why people make decisions. Often these are hidden deeply in layers and require careful questioning and rapport to uncover. For the purpose of this website, I think it's important you as the reader can understand my "why".

My mother raised me and my sister as a single mother until she remarried. Her hard work and unwillingness to compromise our quality of life gave me the motor and desire to be great. I had to choose colleges based on what I could personally afford, not based on where I had gotten into. While this hurt initially I can't imagine a better path for my life than through Cal Poly. The friendships there have given me perspective and a twinkling of the man I can be when I put forth my best effort. Most personally, my father passed away in late 2014 leaving me as the last remaining "Horncliff" in the world. Our name will always follow us as we go through life. I aim to make mine a name worth remembering.

My “Why” is to leave a legacy. To make the Horncliff name one worth remembering. It’s to make a better life for my children than the one I had. It’s to help people in all the ways I wish people would have helped me in my life.

Things I try to remember - My Core principles

1. You will only get out what you put in. Show up and expect to work hard before you get results.

2. Remember that the little things matter. Send that text to your friend when you're thinking about them, ask people how their day is going and actually listen. You never know the impact of something small on someone else.

3. Believe in yourself. You have to be your biggest cheerleader. You have to see your dreams before they are reality and you must always think that you are capable.

So what else?

I was born in the bay area. I went to college in San Luis Obispo at Cal Poly SLO. I am a great cook and love hearing new recipes. My family animal is the bear. I do not have a birth mark. I like to read and have read over 1000 books in my life. I have a near photographic memory. I'm from the Bay but I love living in Portland. I am an extreme fitness fanatic if you haven't already noticed. My favorite animal is a penguin and I have an adorable dog named Huckleberry!

Thanks for visiting my slice of the WWW.

Check out my personality profile(s) below!

To get a better understanding of my personality, feel free to click the links below to get a very accurate snapshot of the kind of worker and person I am.

Myers-Briggs Type Indicator Personality (ENTP)

The four links below will lead to a different website which describes ENTP as a whole.

Strengthsquest

The five links below will lead to the same website and describe the specific characteristic in question.