Helping People of all ages find their spark in fitness and training

Welcome! I’m Alex Horncliff — founder of Alex Horncliff Personal Training, former D1 Athlete, Competitive Bodybuilder, fitness content creator, and strength expert.

I’ve spent the last 12+ years helping people build stronger bodies, sharper minds, and better lives through evidence-based training, nutrition, and performance strategy. And in a world overflowing with filters, fads, and fake “experts,” I’ve built my brand on something that actually sells because it works: authenticity and transparency

My coaching and content are designed to educate, empower, and create lasting change—not quick fixes. Since 2015, I’ve been coaching online clients, teaching group fitness, and growing a community that values honest guidance, high-level training, and the kind of strength that carries over into every part of life.

I’m a competitive bodybuilder, former Division I track athlete, elite powerlifter, and own 2 F45 gyms and have actively coached group fitness for over a decade —so when it comes to performance, I don’t just teach it, I live it.

When it comes to coaching clients, I offer:

• Online coaching & custom training programs

• Nutrition & supplement guidance

• TRT and Peptide consulting

• Lifting form analysis and Correction

• Bloodwork analysis

I have my degree in Kinesiology and I enjoy all facets of fitness. I am a Certified Strength and Conditioning Specialist (CSCS) by the NSCA as well as a Certified Exercise Physiologist (EP-C) through ACSM. My education in Nutrition stems from coursework as a PN Level 1 from Precision Nutrition. I use these certifications as a personal trainer and constantly educate myself to help my clients achieve their goals.

Hmm, beyond my Fitness history, what are some fun facts?

1. I have never broken a bone or had a major injury even though I've been in several major car accidents.

2. I was a Division 1 Track and Field Athlete and had a throw in high school called "The Miracle Throw"

3. I can control all my toes independently

4. I love Broadway musicals and performed in musical theater for many years.

5. I have grown an inch in college and another inch in adulthood, despite already being over 6’ by the time I was in middle school